FAMU Professor of Marketing Roscoe Hightower in the School
of Business Industry is the newly president elect and spring 2014 conference program chair for the Marketing Management Association. This position will allow Hightower to provide FAMU researchers with access to a multitude of scholarly marketing and management activities, while being responsible for an international marketing organization.
“It is my hope to include FAMU scholars from all disciplines
in Marketing Management Association (MMA) activities,” Hightower said. “It is an honor to have been elected by my
peers from around the world to lead the organization. I plan to lead MMA to
more membership and increased scholarly publications via our fall and spring
conference proceedings over the next two years.”
Hightower, a FAMU alumnus, received his bachelor of science
in business administration and a MBA from FAMU and his doctor of philosophy in
marketing from Florida State University.
The MMA has a history of showcasing cutting-edge marketing
thought presented by both practitioners and academicians.