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| Cecka Rose Green celebrating the FAMU football coaching staff's 10 for $10 donations |
From the editorial: “In for 10 (dollars)”:
Most people believe that one of the hardest things to do is
to ask others for money to help support a particular cause.
Florida A&M University President Elmira Mangum should be
glad that perception didn’t deter Cecka Rose Green.
Instead, Ms. Green, who graduated from FAMU in 1991,
initiated a campaign drive last month for her university with a simple
challenge: “10 for $10.” The goal is to get one person to donate $10 and then
challenge 10 others to do the same.
It didn’t hurt that Ms. Green has more than 2,600 friends on Facebook or that she’s a relentless supporter of her alma mater. As of Wednesday afternoon, the campaign had spawned 2,332 donations resulting in $77,225.
The undertaking by Ms. Green is a classic example of how one
person can make a difference by conceiving an idea, coming up with a way to
promote the idea and then carrying it through. Florida A&M, like most
universities across the country, depends on the financial donations of its
graduates to supplement funding from state budgets, grants and foundations to
keep its operation afloat. This is especially critical for historically black
colleges and universities.
Grassroots efforts such as the “10 for $10” challenge also
make it more palatable for young graduates who are just starting careers to
contribute, and it encourages older graduates who might feel they are tapped
out in the charitable giving column.
Read the full editorial here.