From: “FAMU’s problems loom over Florida Classic”:
FAMU undoubtedly needs rebranding and fresh thinking, but few schools are as steeped in as much tradition. Rudy Hubbard coached the Rattlers to an unbeaten football season in 1977 and the Division I-AA championship in 1978.
I covered the program 10 years later, and Hubbard would joke that he still couldn't win over the old guard, which lamented that he didn't run the program up to former football coach Jake Gaither's standards.
Gaither, Bob Hayes, Althea Gibson and Willie Galimore sprang from the golden sports era of pre-integration at FAMU. The school is rightly proud of its heritage, but the nostalgia Hubbard battled is still a prickly issue.
The old guard has to be approached with tact and deference. [Athletics Director Kellen Winslow] came into FAMU swinging a sledgehammer.
"It's broken. It can't be fixed," he said of the athletic department. "Tear it down, start over and build it the right way."
Winslow had a hard task to begin with. Infuriating the FAMU establishment might have made it impossible.