Like past collections, Essentials keeps it simple with its Fall line. A series of hoodies ranging from brown to khaki to grey and beige make up the back-to-school-ready set. Aimed to be more youthful and functional, the collection also includes Essential tees and polos, sweats, pullovers, track pants, and jackets in simple silhouettes.
Essentials Fall ‘21 collection reflects the commitment the brand has to its consumer. For the Fear of God Fall ‘21 collection, unveiled earlier this month, Lorenzo told WWD that the brand continues to evolve but still grows in the same direction.
“The direction is always the same,” he said. “It’s chasing the space between elegance and comfortability and trying to land the plane in those two words. We’ve just added categories and new vocabulary. I think for the first time, the story is really around our maturation as a brand … We’re demanding not to be considered street, emerging or contemporary, but a definition of what fashion is, where it is today and where it’s going.”
It has been quite a year for Lorenzo who recently signed a long-term partnership with Adidas to drive their creative and business strategy for adidas basketball, and to launch his own brand Fear of God Athletics. He also released his first collaboration with luxury designer Zegna.
Lorenzo is quite proud of his FAMU roots, and has frequently shouted the university out on his social media pages.