The Florida Division of Motor Vehicles records show that FAMU tag sales produced a total of $519,550 in sales during 2009-2010. The University of Florida tag produced $2,925,750 in total sales, the top amount in the entire state. Overall, tag sales generated $6.3M for the entire State University System of Florida.The FAMU tag outsold a number of notable competitors that included the Florida Marlins ($69,425), Orlando Magic ($104,250), Jacksonville Jaguars ($270,250), University of Central Florida ($374,575), University of South Florida ($412,069), and Miami Heat ($504,425).
The DMV sold 17,658 FAMU tags in 2010, 21,594 in 2009, 20,961 in 2008, 20,659 in 2007, 20,616 in 2006, and 20,356 in 2005.
A FAMU tag costs an additional $25.00 on top of the regular auto registration fees. The money from tag sales goes to “academic enhancement” at the university.
FAMU has participated in the specialty license plate program since 1987.