Arturo Nuñez, a 1989 graduate of the FAMU School of Business, serve as the keynote speaker for the 2023 Homecoming Convocation.at 10:10 a.m. Friday, Oct. 27 in the Al Lawson Multipurpose Center, 1800 Wahnish Way.
Nuñez is founder and chief executive officer of AIE Creative. He is a veteran executive, consultant, investor, and entrepreneur with more than 35 years’ experience at entities such as Apple (where he served as head of market for Latin America), Nike (Global VP for Marketing Basketball), the NBA, and Nubank. He leads AIE Creative, a company he founded to provide immersive experiences to a highly curated selection of brands that are looking for unique ways to connect with diverse customers.
Nuñez said addressing those gathered at the Convocation will give him the opportunity to articulate how central FAMU has been to his success.
“It is a profound honor to return to my beloved alma mater FAMU, a place where I was not only educated but truly celebrated. This historically Black college was the crucible of my successes, and it’s here, that I learned the importance of resilience, determination, the power of unity and the meaning of FAMUly,” said Nuñez, who was formerly the chief marketing officer at Nubank, the world’s largest independent digital bank, where he ran its global marketing efforts in Brazil, Mexico, and Colombia.
Prior to NuBank, Nuñez joined Apple in 2014 as their head of Marketing for Latin America responsible for marketing, corporate communications, product marketing, education content, and enterprise marketing. In that role, the Pinecrest, Florida, resident was instrumental in developing and fostering business growth across all 38 countries in Latin America and the Caribbean, with a special focus on Brazil, Mexico, Colombia, and Chile.
Nuñez’s passion for sports and global culture initially drew him to Nike where he was responsible for creating the voice of Nike Basketball as well as the communications, public relations, events, retail, digital, E-commerce and creative strategies. He developed campaigns and branding for high profile athletes such as Lebron James, Kobe Bryant, Kevin Durant, Kyrie Irving, and Paul George.
Nuñez also led Nike’s brand efforts, overseeing all aspects of the marketing mix including brand communications, sports marketing, public relations, retail marketing and category brand management, and driving brand energy around such key categories as soccer, running and sport culture.
Before joining Nike, Nuñez spent seven years at the NBA, where he worked his way from marketing director of Consumer Products for the Latin America office to vice president and managing director of Latin America and the U.S. Hispanic market.