New SBI dean Lydia Floyd has stepped up the marketing of the school with a planned multi-page "advertorial" (read paid Advertisement) in Business Week Magazine.The move is one of Mrs. Floyd's strategies to recruit higher caliber students and keep SBI on the minds of corporate America, while she re-engineers the programs.
The "advertorial" won't be in every BusinessWeek, but a limited print run available in certain states (likely Florida). The promotion is currently scheduled to appear in the "Best Investments for 2007" edition of the magazine, which is BW's largest and most popular edition.
The move comes as SBI has experienced sharp declines in student quality and overall enrollment.
Advertorials by colleges and universities are not that unusual. Florida State U. frequently uses paid ads to promote its research in Florida Trend.
See: SBI
More clips from the planned marketing campaign:
I think this shows a sign of positive recruitment for one of our flagship programs. Not only does it recruit quality students, it also keeps us in the minds of major corporations. I only hope that with the new Dean there is a greater focus on entrepreneurship while also giving the students experience in corporate America.
ReplyDeleteThis is a step in the right direction.
ReplyDeleteGood major first step for the new dean.
ReplyDeleteThe proof will be in how effective the ad was. Did it produce enough to justify its cost?
ReplyDeleteHow much did it cost, anyway?
What are we paying these days for each student we recruit?
The new Dean is reading the original Dean's playbook. I like it.
ReplyDeleteNot to mention that SBI has hollered at many of its graduates to host high school students at informal recruiting sessions. Perhaps a cocktail hour type thing (w/o the cocktails of course).
ReplyDeleteThe new Dean is reading the original Dean's playbook.
ReplyDeleteCorrection, Sybil EARNED media, this woman buys it!!!!
^^^
ReplyDeleteThat's absolutely true!
I agree with the last writer. Maybe the school will now offer more of these entreprenuerial classes, if more and more of the students that are recruited show an interest in this. These days students are showing even more interest in trying to start their own businesses instead of working in Corporate America. While the corporate experience can be beneficial, it is not always the route that everyone wants to go.
ReplyDeleteIs that part of her marketing strategy, well I must admit it was a great idea.
ReplyDeleteEspecially how she had the professors require students to buy it for their class, and then, once the quota has been met, drop the requirement, and also making a limit on the number of students that could purchase the magazine.
FAMU's organizational skills are horrendous.
Technically, she didn't buy the media.