FAMU students took home $25,000 in scholarships after emerging as the No.1 team during the 2nd annual HBCU Battle of the Brains Competition hosted by the National Black MBA Association, in conjunction with South-By-Southwest (SXSW), held in Austin, Texas, March 8-12.
The team was coached by FAMU professors Jason Black and Arlisha McQueen and included six undergraduate and graduate students from FAMU’s School of Business and Industry and the College of Science and Technology’s Computer and Information Sciences Department.
The students presented a compelling marketing and business solutions program to galvanize millennials to engage and become consumers with the Home Depot using virtual reality technology. During the “hackathon meets business case competition,” students were able to present and network with major corporate sponsors including The Home Depot, Facebook, Google and the National Football League.