Howard University has appointed Florida A&M University
alumna Alonda Thomas to serve as director of public relations. Recently named
one of the “Top 25 African American PR Millennials to Watch” in the Huffington
Post, Thomas will be responsible for the development and management of the
communications and media relations strategies designed to enhance the
university’s reputation and visibility internationally.
“We are excited to have a leader with Ms. Thomas’ level of
experience in strategic planning and media relations join the team,” says
Crystal Brown, Howard University Vice President of Communications. “Her depth
and expertise in higher education communications will be invaluable as we
manage reputation and move the university forward.”
Through her roles at North Carolina Central University and
Florida Agricultural and Mechanical University, coupled with her work on
campaigns for major networks and film studios, Thomas has been able to combine
her PR skills with her passion to promote historically black colleges and
universities.
“I’m excited to return to higher education PR at Howard
University because of the rich history this institution has for cultivating
diverse scholars, trained by world-class faculty, since 1867,” says Thomas.
“That rich legacy of producing graduates who leave an indelible mark on society
through their service continues today and I look forward to sharing Howard’s
accomplishments with the world.”
In 2016, Thomas served as a publicity consultant for Liquid
Soul, an entertainment and sports marketing company in Atlanta, Ga., where she
led the public relations strategy for a variety of clients, including ABC
Network, CNN, Walt Disney Studios and Fox Searchlight. She executed national
urban press outreach for the highly acclaimed Spike Lee film, “Chi-Raq,” and
CNN’s award-winning docu-series “The United Shades of America.” She also
developed the PR campaign strategy and crisis management for season 2 of ABC’s
hit sitcom, “black-ish,” which increased the show’s viewership among its target
demographic and led to multiple award nominations.
In 2013, Thomas served as director of media relations and
interim chief communications officer at Florida Agricultural and Mechanical
University (FAMU) where she was responsible for the overall direction of the
university’s media relations program, including managing the return of the
Marching “100”. She managed the department’s $1 million budget and led the
Office of Communications through the university’s reaccreditation process; the
presidential search and hiring of FAMU’s 11th president; and development of
advertising/marketing strategies and collateral. She fostered positive
relationships with the media which yielded national coverage in the New York
Times, Diverse Issues in Higher Education, the Chronicle of Higher Education
and MSNBC, among others. Additionally, she produced the award-winning A&M
Magazine, which was honored with the 2014 HBCU Award for “Best Alumni
Publication” and a Golden Image Award from the Florida Public Relations
Association.
Prior to joining FAMU, Thomas worked in Los Angeles as a
media relations practitioner specializing in the entertainment industry. In
addition to representing her own clients, she often collaborated with boutique
PR agencies for television, film and celebrity executive campaigns; including
Roland S. Martin, Kevin Frazier, Bishop T.D. Jakes, Jumping the Broom, Sparkle,
OWN’s “Welcome To Sweetie Pie’s,” and TV One’s “LisaRaye: The Real McCoy.”
Hailing from Miami, Fla., Thomas attended the prestigious
New World School of the Arts where she studied musical theater. She received
her bachelor’s degree in public relations from FAMU and a master’s degree in
integrated marketing communications from Florida State University where she was
a university fellow and taught public speaking.